Most of us know the movie Wolf of Wallstreet and the world famous scene “Sell me this pen.” This question is also often used in sales job interviews. Below you’ll find the best script I’ve seen so far:
You: When was the last time you used a pen?
Client: This morning.
You: Do you remember what kind of pen you used?
You: Do you remember why you were using it?
Client: Yes. Signing a few new customer contracts.
You: Well I would say that is the best use for a pen. Would you not say you signing those new customer contracts is an important event for the business?
You: Then shouldn’t it be treated like one. What I mean by that is, here you are signing new customer contracts, an important and memorable event. All while using a very unmemorable pen.
We grew up, our entire lives, using cheap pens because they get the job done for grocery lists and directions. But we never gave it much thought to learn what’s best for more important events.
This is the pen for more important events. This is the tool you use to get deals done. Think of it as a symbol for taking your company to the next level. Because when you begin using the right tool, you are in a more productive state of mind, and you begin to sign more new customer contracts.
Actually. You know what? Just this week I shipped ten new boxes of these pens to Elon Musk’s office.
Unfortunately, this is my last pen today. So, I suggest you get this one. Try it out. If you’re not happy with it, I will personally come back next week to pick it up. And it won’t cost you a dime.
What do you say?